He’s Hanni El Khatib, a young musician whose song was featured recently in a Nike commercial. His thing of course is his music, but not only that. He has a background that helps bond his talent and musical persona. An NPR article about him offers this description of him: 
A first-generation American of Palestinian and Filipino descent, El Khatib was raised in San Francisco during the emergence of skateboard culture. Despite his international background, he says he grew up listening to classic Americana music, '60s soul, surf, doo-wop and British Invasion rock.
Jon Caramanica of the New York Times writes of his talent: 
But while this music sounds as if it were pasted together with spit and glue, really it’s far more contained and considered.
That’s American spit and glue, Mr. Caramanica, and that’s what ought to bind anyone else with such a multi-cultural background and unbridled talent.